Nike are attempting to block the New England Patriots Rob Gronkowski from finalizing a trademark application due to its similarities with Nike’s ‘Jumpman’. Gronkowski is one of Nike’s endorsers, but the brand is anxious to allow him to pursue this on his own through fear it will prevent them from expanding their brand further and cause consumer confusion.
The original filing came at the end of June at the U.S. Patent & Trademark Office’s Trial & Appeal Board. Nike has been arguing that Gronkowski’s proposed logo, which features a silhouette of the Patriots’ star spiking a football, is too similar to the Nike Jordan Brand’s silhouette of Chicago Bulls player Michael Jordan dunking a basketball.
Both parties have expressed their desire to amicably settle this dispute, especially because Nike has been one of Gronkowski’s most prominent sponsors for the last several years and neither party would want the sponsorship deal to change.
“We hope to work this out to everyone’s satisfaction,” a Nike spokesman told FOX Business regarding the filing.
“My client has created one of the most recognizable brands in sports today,” Troy Carnrite, one of Gronkowski’s attorneys, said in a statement to ESPN. “We are very proud of this brand and are optimistic that we will resolve this with Nike amicably.”