I have been at this a long time, this being the representation of brands in their global effort to fight the problem of counterfeiting. Most of us are aware that counterfeiting amounts to 5-7% of the world’s trade currently and is growing despite all efforts to contain it. A look at the history of today’s counterfeiting problem helps put the newest paradigm in perspective.
In the 1990s it was all about Korea as the source of fake products. The sources themselves hid well with the primary focus on sale via importers who maintained stock in their home country. It took years to implement an effective anti-counterfeit program in Korea with reluctant judges, prosecutors, and legislatures but it was, finally, done and done well. Today, Korea has excellent anti-counterfeit programs dealing with both four-wall and digital counterfeit sales. As the 1990s came along the emphasis on fakes shifted from Korea to China. China became…

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