In the latest lawsuit (case number 3:17-cv-02232-JAH-WVG) to hit the U.S. District Court for the Southern District of California, the American Automobile Association are suing Quality Inn over alleged trademark infringement and unfair competition. American Automobile Association, Inc. filed the complaint Nov. 1 in U.S. District Court for the Southern District of California against Quality Inn San Diego Downtown North; WPI Ltd, and Does 1 through 10, alleging a violation of the Federal Service Mark Infringement and Lanham Act.

The complaint claims that the association is the sole owner of numerous famous registered trademarks incorporating the AAA marks in the United States and throughout the world. The plaintiff alleges the defendants have been providing tourist accommodations using the AAA trademarks and are not authorized to do so in connection with its goods or services. As a result, the use of the same mark will cause confusion and mistake to consumers, the suit says.

The American Automobile Association alleges Quality Inn has continued to use the famous AAA marks without the consent of the registered owner and have failed to cease and desist from all the uses of the marks in connection with their goods and service despite receiving a cease and desist letter.

The outcome of the case? The American Automobile Association are seeking damages of more than $500,000, with punitive damages, attorney fees, pre- and post-judgment interest, and all further relief the court deems proper. They are represented by attorneys Michael Adams and Meredith Williams of Rutan & Tucker, LLP in Costa Mesa, California.

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