Pop superstar Ariana Grande has commenced proceedings against American fashion retailer Forever 21, alleging trademark infringement as well as a violation of her privacy, and copyright infringement.
Grande’s lawsuit alleges that when she declined to feature in a high-profile advertising campaign with Forever 21, the retailer nonetheless created a social-media campaign that featured a “strikingly similar” model wearing clothing that mirrored Grande’s clothing in one of her popular videos. It is further alleged that Forever 21 posted photos of Grande on its Instagram page, some of which were taken from another of her videos, and also used audio from her songs.
The intention, the lawsuit states, was clear: to make it seem that Ariana Grande was promoting Forever 21’s products.
With over 160 million followers on Instagram, a single post by the singer can be worth, according to the lawsuit, “well into the six figures”.