The quickening pace of brand globalization and the need for specialists to manage more complex and nuanced trademark applications for brand valuation has increased reliance on trademark teams. Trademark professionals today and in the future increasingly have to bring value to their organizations by aligning corporate and marketing strategy with legal protection.mAs a critical part of brand strategy, the most successful organizations need to find and nurture great people and great trademark teams.
Merck and Microsoft are constantly reviewing and updating their trademark management processes, using the right mix of tools and resources to get the right people into their trademark teams.

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