Nearly 4 billion people around the globe now have access to the internet, equating to a penetration rate of 52% of the world’s population online. Whilst the highest penetration rate still sits with the so-called “Western world,” regions such as Asia and Africa are catching up fast.
This global connectivity is a phenomenon that, apart from communicating with each other, gives us the opportunity to conduct business around the world through an online presence. As always, opportunities rarely come without risks. One of those risks is to keep your trademarks and brands protected against online misuse. The more popular and grand your brand, the more likely you will have to endure this problem; however, all brands are at risk. Fighting infringement is often described as a whacka-mole game – and indeed it is, especially as the internet is expanding and there are more digital channels to protect…

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