Article of the week #1: Perspectives on empowering trademark teams for global brand protection

The quickening pace of brand globalization and the need for specialists to manage more complex and nuanced trademark applications for brand valuation has increased reliance on trademark teams. Trademark professionals today and in the future increasingly have to bring value to their organizations by aligning corporate and marketing strategy with legal protection.mAs a critical part … Continue reading Article of the week #1: Perspectives on empowering trademark teams for global brand protection