In the latest decision in an ongoing trademark litigation case, Beyoncé has lost the bid for confidentiality. Beyoncé and her team had previously requested to keep details from an upcoming deposition in her trademark battle confidential.
The case began when the influential pop star filed legal papers with the U.S. Patent and Trademark Office to trademark “Blue Ivy Carter”, the name of her five-year-old daughter with JAY-Z, in 2017. She claimed this was so she could reserve the rights to use the moniker in beauty, fashion, and electronics ventures or to prevent others from cashing in on her daughter’s identity.
However, Beyonce’s application was countered by Veronica Morales, who said the trademark was too similar to the name of her event planning firm, Blue Ivy Company. Morales took legal action to prevent the trademark application from being accepted by the USPTO. Morales claims she started her company three years before the child was born and had already secured a trademark.
A notice to sit for a deposition in the case was serviced by Morales and shortly after, in September 2017, Beyonce’s lawyers filed court documents requesting a protective order which would ban details about the time and location of the session and what she says about her family during the round of questioning being made public. It was claimed this was due to safety concerns from the singer towards her family, who like to keep their private lives as private as possible. Beyoncé’s lawyers said the order would help minimise the “intrusive use for security” for Beyonce and the venue and “reduce the dangerous pandemonium that so often marks Mrs Carter’s public appearances.”
Nonetheless, their request has now been shut down by members of the Trademark Trial and Appeal board, who ruled in December 2017 that they didn’t find their arguments about Beyonce’s fears for her family’s safety persuasive and denied the motion.