Europe

Groth & Co

Address: Fleminggatan 20, 112 26 Stockholm, Sweden.
Phone: +46 8 729 91 00
Website: https://groth.eu

Groth & Co has been creating and optimizing intellectual property since 1869, which makes us Scandinavia’s first IP adviser. We are a modern and internationally awarded IP law firm offering personal advice in all IP areas. We have experts in trademarks, patents, designs, domain names, copyright, litigation, agreements, marketing law, watching, name creation and more.

We are committed to strengthening, developing and enhancing our clients’ business activities through our experience and expertise within intellectual property, in combination with an understanding of our clients’ business. The goal is to strengthen our clients’ position and increase the company’s value.

Our staff of senior attorneys includes authorized European Trademark and Design Attorneys and authorized European Patent Attorneys. Our attorneys have experience from several industries and IP law firms, but also from IP offices such as EUIPO, EPO and the Swedish Intellectual Property Office (PRV). We have a particularly senior and experienced staff, including all professional groups such as lawyers, patent attorneys and paralegals. Thanks to a very long average time of employment we maintain and upkeep a high level of expertise and quality.

In the field of trademarks, we represent well-known international clients in Sweden as well as prominent Swedish clients globally. We are particularly skilled and highly ranked in trademark strategy and prosecution, yet we also have a strong focus on litigation, domain names and online brand protection. Also, together with our sister company, the naming agency Skriptor Zigila, we can assist clients in creating brands and trademarks that are competitive and strong from a legal, linguistic and marketing perspective. We also conduct and report valuation of trademarks and brands in accordance with the international ISO standard 10668 Brand valuation.

Groth & Co is the founder of The Trademark Day™ and The Patent Day™, two of the largest IP events in Scandinavia that have been running for over 20 years.

 

Global Know-how and International Experience

Our head office is located in Stockholm, Sweden. Yet, in order to better assist or clients, we also have offices outside of Sweden, in strategically important cities – Munich, Alicante and Shanghai. In Alicante, we have two Spanish Advocates/Trademark Attorneys who works with a focus on EU trademark practise.

Thanks to the great diversity of our staff, we offer advice in 14 native languages. Among these languages, we have several of the Europe’s largest languages represented, such as Spanish, French, Portuguese and German, yet also a special focus on the Asian market with native attorneys fluent in Japanese and Hindi. Our international team of experts helps to bridge the cultural differences that may occur in international business. As our client, you also gain access to our global network of partners.

 

150 years of IP experience – From the dynamite to cryptocurrencies

In 2019, we celebrated 150 years of business. Groth & Co is Scandinavia’s first IP law firm, founded in 1869 by the patent pioneer Lorenz Albrecht Groth. Our founder, Mr L A Groth, became a key person in the industrialization of Sweden. At the time, his patent agency was the market leader for many years. L A Groth was also the Swedish government’s representative in patent matters. Among other things, he attended the Paris Convention in the late 1800s and was an important figure in forming the international Patent Cooperation Treaty, PCT.

Groth & Co has been in business ever since 1869 and has since then been in the forefront of Swedish and international innovation. Through our history we have filed patents or trademarks for great invention and companies, such as: Nobel’s dynamite, Edison’s light bulb, Diesel’s engine, the Compass, the Pacemaker, the Calculator, ABBA’s trademark, Google’s launch in Sweden, giving Klarna its name and much more. You can learn about the great inventors, technical breakthroughs and innovative companies we have been involved with since 1869 in our Digital Museum: https://groth.eu/museum/

 

Corporate social responsibility – Together We Can Make A Difference™

We have conducted a number of charity projects together with our collaborative partners under the slogan “Together We Can Make A Difference™”. Since 2009, we have planted trees around Lake Victoria, dug a water well in Mali, built a school kitchen in Uganda, built water ponds in Kenya and started businesses in Kenya and many more. Please read more about our previous and ongoing CSR projects on our website: http://groth.eu/about-groth/commitments-csr/

 

Other offices: Alicante, Munich, Shanghai

 

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Team Members

Mats Lundberg

Managing Director, Managing Partner, European Trademark and Design Attorney

Carl Wendt

Partner, Deputy Head of Law and Trademark Dept., European Trademark and Design Attorney

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