Korean cosmetics label The Face Shop lost a trademark infringement battle with Paris-based Louis Vuitton. The low-price label took on the luxury giant when Vuitton stated that the cosmetics brand’s products used its designs after the company signed an arrangement with American tote bag brand My Other Bag in 2016.
The Seoul Central District Court ordered The Face Shop to remove products featuring the designs and to pay a 50 million won fine to Vuitton. Louis Vuitton filed a separate lawsuit against My Other Bag in 2016 but was declined by the U.S. court which ruled the case was covered by the parody defense. The Face Shop also argued that its products were a parody, citing the earlier ruling for My Other Bag. However, The Seoul court did not accept the argument, stating that My Other Bag is not widely known to Koreans.
The court also stated of a comparable difference between My Other Bag Shop used the designs compared to The Face Shop, as the Korean brand’s parody was not clearly demonstrated in its products. The Face Shop is considering whether to file an appeal.