The European Office for Intellectual Property responsible for managing the EU trade mark and the registered Community design, further confirmed the validity of the registered three-dimensional trademarks, to protect the distinctive features of its iconic Bottega Gold and Bottega Rose Gold bottles.
Since 2001, Bottega S.p.A. produces the mirrored, metallized bottles, traded with the names Bottega Gold and Bottega Rose Gold bottles in over 120 countries worldwide. The Italian winery and distillery is the proprietor of the European and international trademarks protecting the distinctive features of these iconic items, which have contributed to build Bottega’s reputation for being an original and innovative producer.
In the second trial, on 14th March 2018, EUIPO has confirmed the validity of the trademarks (already ruled in the first trial in 2017), flanking the appreciation bestowed by the international markets. The decision strengthens the commitment of the company to defend its brands, in the interest of the company, of its employees and above all of the trustful customers.
Sandro Bottega, owner and Managing Director of Bottega, comments: “My company has been protecting its brands from imitations for over 30 years. I hope that our legal achievement will represent a warning to criminals and will help limit the undue appropriation of other people’s ideas and patents. I am therefore delighted to share the EUIPO ruling with fellow producers who promote excellence and innovation in the wine and spirits sector.”
The counterfeiting of Bottega Gold and Bottega Rose Gold has caused economic loss, confusion on the market, damage to consumers and to the image of the sector as a whole. Bottega has therefore invited customers to be wary of imitations and has confirmed that it will continue promoting an active judicial protection campaign in defense of its trademarks, that so far has obtained already various seizures of imitation bottles, the criminal conviction of a major producer and the indictment of other alleged counterfeiters.