You may have heard of FAZE Apparel, a clothing company based in San Francisco. You’re more likely to have heard of North American esports organization FaZe Clan. This week, the clothing company are attempting to sue the sports organization (well, their clothing line at least) over an alleged trademark infringement on apparel.
The use of the word “Faze” that can be seen throughout the entire retail range is what has been labeled as the grounds of the infringement claim. The lawsuit is entirely based on the trademark for “Faze”, which was filed by FAZE Apparel in March 2013 and approved by the U.S. Patent and Trademark Office in June 2014.
As compensation for infringing on their intellectual property, FAZE Apparel are asking for treble damages, attorney fees, and enhanced statutory counterfeiting damages that could amount up to $2,000,000 (£1,498,520) per counterfeit mark.
On May 22nd, district judge R. Gary Klauser granted a preliminary injunction on FaZe Clan that prevents the organization selling any merchandise that displays the word “Faze” without “Clan” following in close proximity on the item of clothing – this stands until the dispute is solved.
The report from ESPN cites that FaZe Clan attempted to work a licensing deal out with FAZE Apparel in February last year, but an agreement was never reached.