The right to a business name is the right a company has to use its registered name by law. A business name is a distinctive name which a company has by law to distinguish it from others in its operations. Its main function is to indicate the provider of goods or services and avoid confusion among consumers and the public over the goods or services provided by a company.
A business name, as the carrier of the company’s goodwill, represents the image of the company. Preventing misuse of business names, goodwill dilution, and prohibiting unfair competition are an integral part of competition legislation in all countries and are an important part of IP protection in China.
However, as the basic principle of business name registration in China is…

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