The Former Jacksonville Jaguars NFL player Dan Skuta filed notice of opposition to the team in their attempts to trademark the term “Sacksonville.”
Skuta claims he created the Sacksonville brand shortly after he signed as a free agent with the Jaguars in July 2015. The notice of opposition filed states Yeti LLC has been selling merchandise bearing the term through an online store; generating $3,043.89 in earnings. The Jaguars began using the Sacksonville term on he team’s official Twitter account in 2014 – before Skuta was on the roster.
Skuta’s filing claims the Jaguars were aware that Skuta wanted to market the Sacksonville brand and never objected to him using the term. The filing also claims the Jaguars repeatedly tagged and liked his posts on the @sacksonville Instagram account and alerted Jaguars fans to Skuta’s online shop. Typing sacksonville.com into a search engine re-directs you to Jaguars.com, the team’s official website.