Hip Hop icon and born-again Christian Kanye West has failed in his attempt to trademark the words “SUNDAY SERVICE” for a range of merchandise.

The controversial musician has been touring the US with a series of Christian-themed “Sunday Service” shows, sharing the stage with gospel singers. He had sought to trademark the term “SUNDAY SERVICE” for use on a range of clothing, some of which has already been made available. The apparel, which includes shoes, jackets, socks, and hats, is emblazoned with slogans such as “Trust God”, “Holy Spirit” and “Jesus Walks”.

In a blow to West’s plans, the US Patent and Trademark Office (USPTO) rejected the application on the ground that it is already held, having been registered in 2014 by Jeff Jonas, better known as DJ Escape, for the purposes of “arranging, organizing, conducting, and hosting social entertainment events”. There was, the USPTO held, a “likelihood of confusion” were West able to claim the term, as both potential uses fell within the music and entertainment sphere.

West now has six months to appeal the USPTO’s decision.

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