A settlement has been reached in an ongoing trademark litigation battle between Oklahoma State and Ohio State over the rights to OSU. Earlier this year, Oklahoma State first objected Ohio State’s attempt to trademark “OSU” and requested to discard a prior agreement regarding the usage of the acronym. However, in a turn of events, there will be no need to go to federal court as the two States have come to a seemingly very simple solution.
Not only have they dropped the dispute, they’ve dropped the geographic divisions – thanks to the internet, changes in conference boundaries and increased non-conference games.
“Prior agreements as to the concurrent use of the respective (OSU trademarks) within specific geographic boundaries has been rendered impractical,” the agreement says.
The new agreement on “OSU” covers the entire United States and uses encompassing education, entertainment, apparel and merchandise.
So, to put it simply: Oklahoma State agrees not to use “OSU” in connection with scarlet and gray, Buckeyes, Brutus or other Ohio State-related brand signifiers. In turn, Ohio State agrees not to use the “OSU” acronym on anything orange and black or associated with Pistol Pete or Cowboys. Oh, and one final stipulation: The schools agreed not to disparage each other as the “wannabe” or “copycat” OSU.