The estate of the deceased musician Prince has reportedly filed a claim to trademark a particular shade of purple, which could bar media producers from using it.
The posthumous foundation of Prince, Paisley Park Enterprises Inc, filed a trademark application for “Love Symbol #2, which it claims is the official colour for the brand he left behind.
Prince, known for his flamboyant style, often wore the colour purple and was planning to tour with a piano that was the same shade as Love Symbol #2 before his death.
Prince and his estate have been active in protecting elements of their IP. In 2016, Universal Music filed a DMCA (Digital Millennium Copyright Act) even filed a takedown notice on a video of people singing the song “Purple Rain as a tribute to the singer after his death.