Red Bull’s attempt to oppose the trademark registration for a beverage company called “Big Horn” over their logo has failed with the EUIPO.Citing brand protection, Red Bull argued that the logos were too similar, as both feature bulls and a yellow background, but Big Horn’s features two bulls locking horns above a mountain motif. The yellows also differ, as on the Big Horn design, they represent a sunrise, as well as both designs featuring different animals and color schemes.

The EUIPO thought that Big Horn had enough of a case if this ever goes to a trademark lawsuit to defend itself. Red Bull has not made public what they intend to do with the decision.