Samsung has been hit with an infringement suit just days after it unveiled its latest Galaxy Watch. Watchmaker Swatch Group – responsible for Tissot, Omega, Rado and Swatch brands – filed a complaint against Samsung Electronics and its American arm, claiming the downloadable watch faces for the company’s Gear Sport, Gear S3 Classic and Frontier smartwatches bear similar marks to its own trademarks.

Swatch Group is calling for a trial to seek more than $100 million in damages, and assert unfair competition and unfair business practices on Samsung’s part. The watchmaker launched legal action where the trademarks were registered, the U.S.

Samsung allows its smartwatch owners to change its default, pre-loaded watch faces with new ones via the Galaxy Wearable smartphone app; it also lets developers to upload their custom designs.

Samsung isn’t Swatch’s first big IP focus, in fact, the watch company has fought many infringement suits, including in 2014, when it was among several companies which issued takedown requests against websites offering smartwatch faces which allegedly violated copyrights. The company is also reported to have over 173 smartwatch patents, ranging from concepts for data-transmitting batteries to proximity sensors.

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