The US Supreme Court agreed to a hearing for a case brought by a clothing line named “Fuct” whose registration was refused by the government on grounds of vulgarity.
The street-wear brand, founded in 1990 by Los Angeles-based designer Erik Brunetti, was initially registered in 2011 but was refused under the scandalous-marks provision trademark law. An appeal overturned the decision, but President Donald Trump’s current administration asked the Supreme Court to give final ruling on the matter. The government argues that the legal provision “does not restrict any speech or restrain any form of expression.”
The Supreme Court has been involved in such cases before, when they unanimously ruled that an Asian American band could trademark its name “The Slants,” in 2017, after having previously been rejected because it was deemed a racial slur.