Battle of the beauty dupes: courts side with e.l.f. over Benefit

Battle of the beauty dupes: courts side with e.l.f. over Benefit

Published Late last year, a judge in the Northern District of California found e.l.f. Cosmetics did not infringe on Benefit Cosmetics’ trademarks or trade dress when e.l.f. created what is commonly known in the beauty industry as a duplicate or “dupe” product. A...
Unlocking circularity: the power of IP in a sustainable future

Unlocking circularity: the power of IP in a sustainable future

Published The business world is increasingly shifting from linear to circular models, driven by environmental concerns, consumer demand, and regulation. This transition presents both challenges and opportunities for firms, particularly within the context of...

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