Buc-ee’s accuses Barc-ee’s of causing consumer confusion over logo

Buc-ee’s accuses Barc-ee’s of causing consumer confusion over logo

Buc-ee's, the renowned Texas-based gas station and convenience store chain filed a trademark infringement lawsuit in March 2025 against Barc-ee's, a dog park and coffee shop in Missouri. Buc-ee’s also has a Missouri location. This dispute has reignited discussions...

A recipe for IP success: blending experience and passion at Nestlé

Myrtha Hurtado Rivas, General Counsel, Brands, Marketing Properties, Anti-Counterfeiting & Licensing at Nestlé, sits down with The Trademark Lawyer to talk about her serendipitous journey into IP and the strategies for protecting an extensive trademark portfolio.

From imitation to innovation: combatting the rise of lookalike products

Harpreet Dhaliwal and Jason Chester of HGF examine the increasing prevalence of imitation products in the UK market, focusing on the legal obstacles brands encounter in safeguarding their reputation and the approaches for enforcing IP rights against unfair competition.

Am I an author according to Mexican Law and recent criteria? The impact of AI on design trademarks

Moisés Castorena Katz, Junior Associate at Uhthoff, examines the Impact of AI on design trademarks considering authorship and copyright in the context of generated works.

Copyrightability in AI-generated works at the United States Copyright Office

David Kincaid and Michelle Ciotola of Cantor Colburn LLP explore the findings of the latest US Copyright Office report on Copyright and Artificial Intelligence, Part 2: Copyrightability, the legal framework governing AI-generated works, and the potential challenges and opportunities for IP practitioners.

Geographical terms as trademarks: STOCKHOLM vs. SWEDEN

Petter Rindforth, Managing Partner at Fenix Legal, explores the complexities and implications of geographical terms as trademarks, highlighting trademark registrations and branding efforts within the context of European IP laws.

The Canadian trademark ecosystem: what to consider for 2025

Micheline Dessureault, Caroline Guy, and Simone Ndiaye of Therrien Couture Joli-Coeur LLP provide key updates that highlight crucial aspects trademark owners must consider, including expedited examination timelines, new expungement initiatives, and the importance of adhering to the Nice Classification for renewals.

Celebrating 70 years of safeguarding innovation – Ristic & Malesevic’s past, present, and future

Diana Ristic Durdevic, Managing Partner, sits down with The Trademark Lawyer to reflect on the firm’s remarkable 70-year journey of innovation and resilience in the IP field, celebrating its commitment to trust, precision, and long-term partnerships.

Twice in a lifetime? Seizing control with dotBrand TLDs

Stuart Fuller, Chief Commercial Officer at Com Laude, explores the transformative potential of dotBrand top-level domains ahead of the second application window, highlighting their role in brand protection, innovation, and the evolution of digital identities.

Determination of unfair competition in the use of hidden keywords: Chinese legal framework and judicial practice

Mia Li, Partner at HongFang Law, examines the determination of unfair competition related to the use of hidden keywords, highlighting notable cases that underscore the implications for brand integrity and market fairness.

Internet advertising and use of trademarks in Russia

Marina Fotyakhetdinova, Trademark Attorney at Gorodissky & Partners, explains recent legislative changes that are reshaping the online advertising market, emphasizing the importance of trademark use and compliance with new regulatory requirements.

Defining digital identity: the intersection of domain names and IP

Manuel Fernandez-Stoll Zar, Attorney at Colmenares & Asociados Law Firm, explores the evolving role of domain names as crucial identifiers in the digital marketplace, examining the implications of their use in relation to trademarks.

Proving bad faith: challenges in China’s Trademark Law

Sasha GAO, Trademark Attorney at Beijing Sanyou Intellectual Property Agency Ltd., explores the complexities of combating trademark squatting in China, highlighting a recent case in the e-cigarette industry that illustrates the challenges and strategies involved in proving bad faith.

When similar doesn’t mean the same: navigating regional divergence in verbal trademark similarity

Yoon Barbé and Donatienne Moreau or Clarivate provide key highlights from a recent study exploring the complexities of verbal trademark similarity across different jurisdictions, highlighting how varying legal interpretations of phonetic, visual, and conceptual aspects can significantly impact brand protection strategies worldwide.

Women in IP Leadership: An interview: inspirations, experiences, and ideas for equality

Featuring: Lindsey Annabel, Brand Protection Manager at Potter Clarkson LLP

Rankings: Asia

10 of the best law firms from each of the top Asian jurisdictions, including China, Japan, and India.

Survey evidence: a gold mine or a minefield?

Giovanni Visintini, Counsel at Troutman Pepper Locke, reviews the critical role and complexities of survey evidence highlighted by the recent Abbott Diabetes Care Inc v. Sinocare Inc & Ors case, showcasing how improper methodology can turn a potentially valuable asset into a significant liability.

All you need to know about establishing secondary meaning for your brand

Ranjan Narula and Mohandas Konnanath of RNA, Technology and IP Attorneys delve into the concept of secondary meaning in trademark law, highlighting its significance for descriptive marks in establishing brand identity and legal protection through consumer association.

Seize IP potential in Russia: strategies for re-filing and reentry

Dr. Alexey Vakhnin and Dr. Tatiana Vakhnina of Vakhnina and Partners highlight the growing opportunities for both local and foreign applicants in the Russian market, emphasizing the increasing number of trademark filings and the strategic re-filing of well-known brands poised to return to Russia.

Use requirement as a weapon of defence

Miklós Sóvári, Partner at Danubia Patent and Law Office, examines the legal implications and consequences of failing to utilize a registered trademark, emphasizing the significance of the use requirement as a critical defense mechanism for trademark owners.

Protection routes for product configuration or packaging in China

Li Xiaohong and Han Yajie of ZY Partners sit down with The Trademark Lawyer to explore the various legal avenues available for rights holders in China to protect their product configuration and packaging, including three-dimensional trademarks and artistic works under copyright law.

What’s new in Russia’s turbulent IP landscape?

Riikka Palmos, Director of the Trademark Department at Papula-Nevinpat, explores the complexities faced by international companies in the evolving trademark landscape in Russia, highlighting recent developments, the rise of local trademark squatting, and the legal hurdles foreign rights holders face amid ongoing sanctions.

Navigating the labyrinth: bad faith trademark registration in China

Michele Ferrante, Founder and Managing Partner of Ferrante IP, explores the challenges and recent reforms in China’s trademark registration system, focusing on the rampant issue of bad faith trademark squatting and its implications for businesses operating in the region.

IP in Saudi Arabia – a state of cautious optimism

Nermien Al-Ali, CEO and Founder of NAL Group Intellectual Property, reviews the IP landscape in Saudi Arabia as, despite significant legal and institutional progress, challenges in enforcement and implementation persist.

Is your trademark safe? Discover the impact of Class 35’s sales exclusion on trademark protection for commercialization activities in Brazil

Evelyn Roboredo, partner at Vaz e Dias Advogados & Associados, investigates the implications of the BRPTO’s exclusion of the “sale of products” from Class 35 of the Nice Classification, highlighting the distinction between sales and resale activities and their impact on trademark registration practices in Brazil.

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New book unlocks the secrets to owning a top-level domain

SAN DIEGO, CA, UNITED STATES, May 12, 2025 - In a bold new resource for the digital age, online industry veterans Joe Alagna and Andrey Insarov announce the release of How to Get Your Own Top-Level Domain: An Insider’s Guide to ICANN’s Application Process. The book...

Intellectual property litigator Brian Brookey joins Honigman

WASHINGTON – Honigman LLP announced today that Brian Brookey is joining the firm as a partner in the Intellectual Property (IP) Litigation Practice Group of the IP Department in its Washington, D.C. office. Brookey, who joins Honigman from Tucker Ellis, is the third...

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Women in IP Leadership

A segment dedicated to women working in the IP industry, providing a platform to share real accounts from rising women around the globe. In these interviews we will be discussing experiences, celebrating milestones and achievements, and putting forward ideas for advancing equity and diversity.

By providing a platform to share personal experiences we aim to continue the empowerment of women in the world of IP.

Diversity, Equity & Inclusion Series

In this six-part series Dr. Suzanne Wertheim, of Worthwhile Research & Consulting, talks to The Trademark Lawyer about diversity, equity, and inclusion: what it means; the current challenges; DEI in law; gender bias; and what we can all do to improve.

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