Julia Pakhomova of Gorodissky & Partners examines how Rospatent treats geographical indications and appellations of origin in goods specifications, highlighting the risk of objections where protected terms may mislead consumers or undermine GI/AO protection.

As online counterfeiting grows alongside the rise of e-commerce and increasingly fragmented distribution channels, Charlotte Wilding of Keltie LLP argues that brand enforcement is no longer about tackling isolated incidents, but managing counterfeiting at scale, making a robust enforcement strategy more important than ever to protect brand assets.

Madhu Rewari and Kavya Chawla of Anand and Anand examine the continuing importance of transborder reputation in Indian trademark law. Drawing on multiple cases, they explain that courts increasingly require concrete evidence that a foreign brand’s reputation has reached Indian consumers before granting appropriate relief in a claim.

Featuring: Kelly Saliger, Solicitor & Chartered Trade Mark Attorney at CMS

Matthew Parr of Marks & Clerk argues that independent and craft breweries should make trademark protection a core business priority rather than an afterthought, offering practical advice on securing clear, enforceable rights and avoiding costly disputes.

Mariana Patiño of OLIVARES examines the new regulations implementing the Federal Law for the Protection of Industrial Property, highlighting how they provide greater clarity on filings, evidence, use requirements, coexistence agreements, and digital proceedings before IMPI.

Reselling an original luxury product is generally protected, but what happens when a company dismantles it, rebuilds it into a new commercial product, and continues to use the original brand’s marks? Mustafa Qazi outlines recent court decisions in China, South Korea, and France that draw clearer legal boundaries around luxury upcycling.

Jiuyang ZHOU of Beijing Sanyou IP Agency Ltd. highlights the importance of protecting enterprise names through civil enforcement and proactive trademark monitoring.

Editha R. Hechanova and Noemi P. Rivera of Hechanova Group examine trademark licensing in the Philippines, exploring its benefits for both brand owners and licensees and the legal requirements governing licensing agreements.