Nicole Berkowitz Riccio, Shareholder at Baker Donelson, analyzes Twitter’s controversial rebrand to ‘X’ to assess strategy for protecting existing trademarks during and after a brand transition.

Sarah sits down with The Trademark Lawyer to discuss her experience managing almost 30 brands for Australian-born health and wellness company PharmaCare, sharing insights into the components that create a strong brand, the importance of creativity in trademark creation, and her most valued qualities in outside counsel.

Jan Wrede, Managing Director at Dennemeyer & Associates Dubai, provides an update on the uses and benefits of trademarks in light of recent evolutions in consumer perspectives and business strategies.

Karen Elburg and Adar Bengom of Herzog Fox & Neeman examine two conflicting cases regarding parallel imports into Israel to assess the Supreme Court’s position on related infringement.

Petter Rindforth, Managing Partner at Fenix Legal, details the evolution of Snus, oral tobacco, to evaluate the effects of time on trademarking products considering the Swedish Government’s incentive as a smoking cessation product in the form of a tax reduction.

Featuring: Maria-Gemma Huijnen, Partner at Chiever in The Netherlands

Featuring: Orietta Blanco, Managing Partner at MINIÑO.

10 of the best law firms from each of the top Europe jurisdictions, including Germany, Poland and the UK.

Ricardo Costa Macedo, Adriana Magalhães and João Bertholo Meireles of Caiado Guerreiro detail the most common instances of intellectual property right use by influencers on social media to identify key considerations for both protection and the prevention of infringement.

Robert Reading, Head of IP Content Strategy at Clarivate, highlights key findings from the recently published Top 100 New Brands report to expose the growth in specific sectors and locations.

Rachna Bakhru and Vanshika Oberoi of RNA, Technology and IP Attorneys detail the long-awaited and newly passed legislation for data protection in India, known as the Digital Personal Data Protection Act.

Sergey Zuykov, Managing Partner at Zuykov and partners, discusses topical issues regarding the role of trademarks as part of a set of exclusive rights granted by a copyright holder under a commercial concessions agreement.

Alyssa J. Devine, Founder of Purple Fox Legal, reminds us of the core values rooted in intellectual property and the importance of encouraging consumers to favor strong brands and protected assets.