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Clarivate Trademark Filing Trends 2026
Battle of the beauty dupes: courts side with e.l.f. over Benefit

Battle of the beauty dupes: courts side with e.l.f. over Benefit

Published Late last year, a judge in the Northern District of California found e.l.f. Cosmetics did not infringe on Benefit Cosmetics’ trademarks or trade dress when e.l.f. created what is commonly known in the beauty industry as a duplicate or “dupe” product. A...

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