What’s in a name? The tragic tale of The Guess Who

What’s in a name? The tragic tale of The Guess Who

Published “Almost Famous” is one of my favorite movies. There is a scene where Lester Bangs (played by the amazing Philip Seymour Hoffman) is talking to a radio DJ about her song choices and extolls the virtues of The Guess Who over The Doors. While The Guess Who...
Taylor Swift’s branding acumen rubs off on NFL boyfriend Travis Kelce

Taylor Swift’s branding acumen rubs off on NFL boyfriend Travis Kelce

Published Last week, Taylor Swift’s boyfriend and Kansas City Chiefs tight end, Travis Kelce, appears to have taken a play out of the musician’s playbook and launched a brand protection plan focused on something more than just product lines: himself. The fellow 1989er...
Stripes in the spotlight: Adidas’ latest trademark clash

Stripes in the spotlight: Adidas’ latest trademark clash

Published Undeterred by its varying success rates in trademark disputes, Adidas finds itself embroiled in another legal battle. You guessed it – it concerns its iconic three-striped logo once again. The sportswear giant opposed LIV Golf League’s trademark applications...

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