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Clarivate Trademark Filing Trends 2026
David Chang’s Chili Crunch and the perils of policing trademarks

David Chang’s Chili Crunch and the perils of policing trademarks

Published Celebrity chef David Chang learned the hard way that “just because you can doesn’t mean you should.” Chang, founder of Momofuku and maker of CHILI CRUNCH sent cease and desist letters to other producers using the term “chili crunch” on their labels in early...

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