Address: 4-3 Usa 3-Chome Gifu 500-8368, Japan.
Phone: +81 90 3257 1266

The Trademark Lawyer Rankings 2023





Hiroe and Associates has been providing intellectual property legal services since Takenori Hiroe founded the firm in 1979. Takenori Hiroe graduated from Gifu University with a degree in textile engineering in 1971, and then began working in research and development at Japan Vilene Company Ltd in Tokyo. He obtained his patent attorney’s license in 1978, and in 1979 he returned to Gifu to open his practice.

Since then, it has grown into an organization with clients and associates all over the world. With the success of its international section attributable to the individual skills of each section member, the firm’s service continues to perform and improve. In 2011, Chairman Takenori Hiroe received a Medal of Merit award from the Emperor of Japan, personally recommended by the JPO Commissioner, for his long-time services as a patent attorney.

Led by Takenori Hiroe, the team of experienced patent attorneys, technical specialists, administrative staff, and in-house translators is globally trusted from our clients due to our precision, speed, reliability, and cost performance, and is accomplished for demonstrating a skilled legal proficiency regarding all areas of intellectual property.

The firm has been voted as one of the top patent prosecution firms in Japan by various legal publications, magazines, and is continually practicing the firm’s management philosophy “to contribute to the growth and prosperity of the clients.”



Practice areas & sector specializations

Hiroe and Associates (H&A) provides a full range of intellectual property services in patent, utility model, industrial design, trademark, copyright, translation, search, filing, prosecution and litigation including unfair competition in Japan. The firm also counsels on enforcement, licensing, and commercialization.

Patent Section:

H&A provides services in the entire technological spectrum, including:

  • Electric and Electronic group: computers, semi-conductors, telecommunications, optical devices, magnetic recording media, information processing and systems, etc. This group also counsels on copyright infringement, such as internet piracy.
  • Mechanical group: machinery, mechatronics, automotive equipment, air conditioning equipment, and other mechanical engineering, etc.
  • Chemical and Material group: plastics, plastic moulding technologies, metallurgy, fiber, fuel batteries, etc.
  • Pharmaceutical and Biotechnology group: Medical and Pharmaceutical Sciences, foods, biotechnology products, applied microbiology, etc.

Trademark Section:

H&A has an extensive track record of trademark applications, international trademark applications under the EUTM and Madrid Systems, trademark infringement issues, licensing, and has been highly trusted by both domestic and foreign clients. The Trademark Section also counsels on unfair competition and copyright infringement.

Design Section:

H&A additionally has considerable experience regarding design applications, international design applications under The Hague System, and protecting design rights. Upon development of a new product to be sold both in Japan and overseas, H&A assists to obtain design registrations and manages those registrations.

Copyrights and Unfair Competition:

H&A also has a high level of expertise in handling unfair competition issues, with both the individual and combined abilities of Mr. Takenori HIROE, who was on the Copyright Committee and the Unfair Competition Prevention Law Committee of the JPAA and Member of the Ministry of Economy, Trade and Industry’s Conference on Brinks Countermeasures Against Materials That Infringe the Unfair Competition Prevention Law (2006-2007). And Mr. Masanori HIROE, who is the trademark specialist and a Member of the Copyright Committee, handles copyright and unfair competition issues.

Search Section:

H&A has great ability of searches in the fields of Patent, Trademark, Design, registration and litigation, etc. The firm´s certified in-house professional searchers handle all searches to ensure accuracy of search procedure and results, and protect client confidentiality, and has been highly trusted by both domestic and foreign clients. We employ state-of-the-art computers that link our office to the patent and trademark data distribution system, which provides quick and reliable access to documents published by the government. Our firm has access to all search databases.

Translation Section:

H&A provides high quality translations by in-house translators, who have superior ability and experience of translation in a wide range of technical and scientific fields – including patent specifications, amendments, contract documents, notices from the Patent Office and communication with clients – from Japanese into English or from English into Japanese, quickly and exactly. In addition, patent attorneys check all of these translations to ensure the best translation quality.


Team Members

Takenori HIROE

Chair / Managing Partner / Patent Attorney

Masanori HIROE

Managing Partner / Patent Attorney

Subscribe To Our Newsletter

Our weekly newsletter is exclusively based on trademarks, instead of a generic IP newsletter! We also will be including a selection of the top articles from The Trademark Lawyermagazine. Please enter your details below to be included in our mailing list.

You have Successfully Subscribed!