• Danish luxury audio brand achieves 98% success rate in removal of online threats, which include thousands of IP infringing listings, thanks to Brandshield’s enforcement and take-down capabilities
  • Bang & Olufsen partnered with expert online threat hunters BrandShield to remove counterfeit listings and brand infringements across the globe with unrivalled success

 BrandShield (LSE: BRSD), a cybersecurity company specialized in monitoring, detecting, and removing online threats partnered with luxury audio brand Bang & Olufsen to announce recently that it has achieved impactful results, with thousands of counterfeit listings and brand infringements now removed from the internet at an unrivalled success rate, with hundreds of listings taken down each month.

As a highly respected international brand that operates in 70 markets, Bang & Olufsen established its own brand protection division in early 2020 to combat increasing online threats from trademark misuse, counterfeit offerings, and other brand infringements. The audio leader quickly realized a comprehensive solution was needed that could analyze, detect, and takedown counterfeit sales, impersonation and fraud with better enforcement capabilities to protect the brand, minimize risk and maintain customer loyalty, engaging Brandshield to provide this comprehensive solution.

BrandShield immediately leveraged its industry-leading AI and ML platform to automate the tracking of all risks across platforms for Bang & Olufsen, covering counterfeit products, trademark and copyright infringements across rogue websites, social media platforms, and e-commerce marketplaces, where risks were abundant. This approach eliminated threats with a 98% successful takedown rate with 90% of sites being taken down automatically, saving Bang & Olufsen valuable time and resources.


Morten R. Serup, Brand Protection Officer at Bang & Olufsen, said: “We chose BrandShield because of its exceptional product offering but what really sold us was their legal competence, combined with a deep commercial understanding of how our business works, and we have been impressed by the results. With BrandShield on board, we knew we could manage brand protection risks before they caused irreparable damage.”

Yoav Keren, co-founder and CEO of BrandShield, added: “When a company’s most important asset is its brand, it’s vital to implement real-time online threat hunting solutions that protect it with the precision  and speed that online businesses require. We’re thrilled to have partnered with a leading company like Bang & Olufsen to ensure its brand is protected online, safeguarding its customers and employees both now and well into the future.”

For more information, please visit: https://www.brandshield.com/




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