Published August 18, 2023

In the ongoing pursuit of empowering entrepreneurs and intellectual property (IP) innovation, the International Trademark Association (INTA) has opened registration for its second Open Innovation Challenge (OIC). The OIC is designed to rapidly propel start-up and scale-up businesses by offering professional guidance through expert judges and resource access. 

“The OIC also serves to foster collaborative, creative, and entrepreneurial growth of start-ups and scale-ups, and to advance their ideas quickly in the brand and IP ecosystem,” noted INTA CEO Etienne Sanz de Acedo. “It is also an exciting opportunity for INTA to usher in the next generation of innovators and educate up-and-coming entrepreneurs on the important role IP plays in protecting original ideas, advancing innovation, and creating strong financial foundations for new companies.” 

INTA is committed to resourcing useful programs with diverse and experienced mentors who have committed their time and expertise to the competition and as part of the prize. The OIC is another channel through which the Association is providing business owners and entrepreneurs access to its global network of brand owners and professionals.  

“Ultimately, the OIC is connecting startups and scaleups with vital and exclusive resources at the start of their ventures… when it is most vital,” said Sheila Francis, INTA’s Director for Knowledge & Development. “The focus on fostering a collaborative and inclusive environment encourages knowledge-sharing, and the cross-pollination of ideas also enhances the prospects for successful open innovation within these ecosystems.” 

The judge’s panel will include: 

  • Brian Daniel, Vice President of Charles River Associates (USA), who manages valuation, litigation, and strategy assignments in a wide variety of industries;
  • Mathilde Beauplat-Saada, ESG Manager for Exelerate Energy (USA), a multilingual sustainability professional with more than a decade of experience leading complex cross-department and international sustainability projects; and 
  • Rebecca Quah, Managing Director, Asia Client Development, CBRE Inc. (USA), where she works with a specialized team that focuses on business development in real estate. 

The three other judges will be announced at a later date.  

The OIC is open to start-ups and scale-ups, and the criteria for participation can be found here. The Challenge welcomes applications from all industries and invites innovators from all over the world to participate. Applicants must submit all materials by September 12. 

The shortlisted finalists will present live on November 14, in Houston, Texas (USA), during INTA’s 2023 Leadership Meeting, and winners will be announced during the Opening and Awards Ceremonies.  

The 2023 Leadership Meeting takes place November 14-17, in Houston, Texas (USA). The Meeting is an invitation-only event for the INTA Board and its member volunteers, where they gather to advance the Association’s mission and strategic objectives, network, and take advantage of an advanced-level educational program. More than 1,500 INTA member volunteers from around the world are expected to attend this year’s Leadership Meeting. 

About the International Trademark Association

The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and complementary intellectual property (IP) to foster consumer trust, economic growth, and innovation, and committed to building a better society through brands. Members include nearly 6,000 organizations, representing more than 33,500 individuals (trademark owners, professionals, and academics) from 181 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Beijing, Brussels, Santiago, Singapore, and the Washington, D.C., Metro Area, and representatives in Amman, Nairobi, and New Delhi. For more information, visit 

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