Protecting Brand Value in China: What Every In-House IP Team Needs to Know: November 4, 2026

Published July 28, 2026

Protecting Brand Value in China What Every In-House IP Team Needs to Know November 4, 2026

China continues to be one of the most important jurisdictions for global brand owners, but its trademark landscape is evolving rapidly. For in-house IP professionals responsible for managing international portfolios, understanding the latest developments is essential to protecting brand value, mitigating risk, and supporting business growth.

Join Nina Li, Trademark Partner at IP March, together with Kenya Williams, Director of Trademarks at Thermo Fisher Scientific, for a practical discussion on the issues that matter most to corporate trademark teams.

The session will cover:

Key developments in trademark examination and what they mean for filing and prosecution strategies in China.
Opposition strategies to help brand owners effectively challenge conflicting applications and strengthen their trademark portfolios.
Maintaining and defending trademark rights, including practical considerations for preserving and enforcing valuable brands.
Recent developments in Chinese trademark law and the implications for multinational businesses operating in or entering the Chinese market.

Designed specifically for in-house trademark counsel, Heads of IP, Brand Protection professionals, and corporate legal teams, this webinar will provide practical insights, real-world perspectives, and actionable guidance to help you make informed decisions and maximize the value of your trademark portfolio in China.

For more information and to register, click here.

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