CPA Global Takes Next Step to Deliver on Frictionless IP Vision by Enhancing the Customer Experience
CPA Global Embeds Gainsight NXT Customer Success Platform Across Entire Suite of Software and Services
GLOBAL, 16 SEPTEMBER 2020: IP technology leader CPA Global has become one of the first organizations globally to fully embed Gainsight NXT, the revolutionary new customer success platform from Gainsight.
Integrating Gainsight NXT across all regions and business units, and centralizing intelligence in one place, will deepen CPA Global’s customer relationships and provide access to powerful reporting, analytics, and insights to help drive customer experience across the IP management lifecycle.
CPA Global customer service teams are now equipped with the latest relevant data at their fingertips, with tech-touch automated tools and services – such as customer ‘health scores’ – automatically triggering the ability for tailored interactions and enhanced relationship management. Customers will be served more efficiently, more frequently and more effectively.
The full deployment of Gainsight NXT is the latest step in CPA Global’s digital transformation, which is revolutionizing the delivery of Intellectual Property software and services for the global Intellectual Property industry and a key component of the company’s vision to deliver Frictionless IP.
“Over the past five years, a core part of our strategy has included embarking on a customer success journey. This is an important next step, supported by the wider digital transformation of our business, and demonstrates the continuation of our commitment to put customer experience first. We have been increasing our use of Gainsight’s products for five years, and have been blown away by the power and intelligence of the latest iteration of the customer success platform, Gainsight NXT, which will be truly transformational for our teams and for our customers. We’re excited to be at the forefront of organizations around the world deploying it fully across our business, helping customers to realise increased value from their partnership with CPA Global.”
Simon Webster, Group CEO at CPA Global
“CPA Global has been a customer for over four years and it has been inspiring watching them augment their Customer Success program with Gainsight. I’m excited for their deployment of Gainsight NXT as they move towards digitally transforming their software and services. This migration demonstrates their commitment to delivering strong experiences and outcomes to their customers.”
Nick Mehta, CEO of Gainsight
About Gainsight
Gainsight’s innovative technology helps companies prevent churn by identifying at-risk customers, creating systematic processes to mitigate concerns, and efficiently ramping up engagement efforts. The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, and customer data, that together enable businesses to put the customer at the center of everything they do. Learn how leading companies like Okta, SAP Concur, and Box use Gainsight at www.gainsight.com.
About CPA Global
CPA Global makes it possible for IP to move at the speed of ideas. We’re a global leader in Intellectual Property software and tech-enabled services, serving over 12,000 law firm and corporate customers every day. Our commitment is to give IP professionals the information, insight, and technology they need to manage the world’s ideas. For more information, visit www.cpaglobal.com
