Veteran IP attorney Bruce D Sunstein releases essential guide to professional networking

BOSTON, March 31, 2025 — Networking for Business Development, a new book by Bruce D Sunstein, founding partner at renowned Boston intellectual property law firm Sunstein LLP, has been released and is now available to the public through Amazon and Ideas for Leaders.

This engaging and concise guide is rich with insights and tips on business development best practices. It distills over four decades of Sunstein’s experience and lucidly explains to the professional how to engage in networking that fosters mutually beneficial relationships, offering essential perspectives that enhance business development.

“This little book grew out of a series of essays to inform colleagues in my firm about steps they could take every day to build their networks and grow their practices,” said Sunstein. “As I worked to expand on these essays, I came to realize that what I was writing applied, not just to my colleagues, but pretty much to anyone interested in building a network for business purposes.”

The book is a trove of wisdom and practical advice for those starting out in their careers and a valuable prompt for those already on their professional journey.

Written in Sunstein’s accessible style, Networking for Business Development leads the reader through developing a professional network and maintaining these relationships with humanity and trustworthiness essential to generations of valuable referrals. The book provides an important framework for all attorneys and consultants seeking to expand their networks and grow their businesses — and should be essential reading for anyone looking to further their professional career.

Sunstein has practiced law for over 50 years and provides clients with a strategic approach to intellectual property that has enabled a wide range of enterprises to achieve dominant patent positions in their markets.

“Networking for Business Development” is available at Amazon, here. For more about the author, please click here.

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