
AI governance
Artificial intelligence (AI) is at the core of the European Union Intellectual Property Office‘s (EUIPO) vision. Its approach to AI is human-centric, rooted in the needs and priorities of the staff, ensuring that AI serves as a helpful tool to support and enhance, not replace, their expertise.
EUIPO thoughtfully integrates AI into its work to empower staff, helping them achieve greater productivity, accuracy, and efficiency. Its commitment to ethical and responsible AI means building systems that are transparent, unbiased, and secure, with strong safeguards to protect privacy and data.

By prioritizing trust and accountability, the EUIPO aims to create AI tools that staff can confidently rely on, knowing their autonomy and decision-making remain intact. Ultimately, the EUIPO sees AI as a partner that works in harmony with the skills of staff, enabling the EUIPO to fulfill its mission more effectively.
The EUIPO is dedicated to integrating AI in a responsible, transparent, and people-centered manner. Its commitment to AI governance focuses on ensuring that all AI solutions are developed with ethics, user trust, and positive impact at their core. By harnessing AI’s potential, the EUIPO aims to drive meaningful change across the EU, enhancing both its services and the experiences of those it serves.
Current usage of AI tools in trademark lifecycle

Find out more about the EUIPO’s responsible approach to artificial intelligence here.
You may also like…
Winter IP Conference 2026: 5 November, London UK
After two highly successful and well-regarded annual events, we’re thrilled to announce the Winter Intellectual...
EU court rules UK JOULES trademarks could not support opposition after Brexit
The EU General Court has confirmed that UK trademark rights could no longer support an opposition to an EU trademark...
Japan court recognizes AI-cloned voices can fall under publicity-right protection
The Tokyo District Court has indicated that a person’s voice can fall within the scope of Japan’s publicity rights...
Contact us to write for out Newsletter












