Apr 9, 2026
Published Ambush marketing—when a brand attempts to associate itself with an event without paying to become an official sponsor—might seem like a clever strategy to capitalize on collective fanfare, signal brand alignment, and gain coveted exposure, without paying the...
Apr 2, 2026
Published For much of trademark history, protecting a brand followed a relatively predictable path. Choose a name. Clear it. File an application. Register the mark. And maybe you get that website you always wanted. That model worked reasonably well in a world where...
Apr 1, 2026
Published Berlin, April 1, 2026 – Global law firm Dentons is strengthening its Intellectual Property, Data, and Technology practice in Germany with the addition of Dr. Hannah Bug von Stocki as a partner in its Berlin office, effective today. Her arrival will allow...
Mar 26, 2026
Published Should the UK government legislate to protect “personality rights”? It’s a question that has vexed parliamentarians, famous people, and members of the public caught in the cross-hairs of the public eye for years. One of the conclusions in...
Mar 24, 2026
Published A significant shift is coming for businesses that rely on UK intellectual property rights. From 1 April 2026, the UK Intellectual Property Office (UKIPO) will implement its biggest fee increase for some time (trademark fees have been unchanged since 1998,...
