Apr 2, 2026
Published For much of trademark history, protecting a brand followed a relatively predictable path. Choose a name. Clear it. File an application. Register the mark. And maybe you get that website you always wanted. That model worked reasonably well in a world where...
Mar 23, 2026
Published In a landmark moment for Indian intellectual property law, the Trademarks Registry has accepted for advertisement the country’s first olfactory trademark, a floral fragrance reminiscent of roses, as applied to tyres. The order represents a paradigm shift in...
Mar 20, 2026
Published In theory, trademark laws exist to protect consumers from confusion and to help companies safeguard their identities. In practice, it sometimes becomes a weapon. “Brand bullying” describes the pattern where large corporations aggressively pursue small...
Feb 12, 2026
Published Before entering the Russian market, Chinese companies expanding their presence often register trademarks for their products. Trademarks registered by Chinese companies fall into several categories: Chinese characters (rarely), Latin letters, or their...
Dec 10, 2025
Published Intellectual property (IP) teams are crucial for promoting and safeguarding the company’s strategic assets. However, their work is often hindered by systemic operational limitations. The current IP landscape is characterized by critical pain points stemming...
Dec 10, 2025
Published In the now media-focused scenario where Warner Bros. Discovery and Netflix combine forces—only to face a hostile counterbid from Paramount Global—the real battlefield is not likely to be subscriber growth, but intellectual property control. At its core, any...
