Jun 5, 2026
Published The legal profession has never been comfortable with disruption. But what’s happening in intellectual property (IP) right now isn’t a trend to monitor from a distance. It’s a fundamental shift in how IP work gets done, and attorneys who...
Jun 3, 2026
Published Summer has a branding language all its own. The season arrives with bright colors, beach-ready packaging, limited-edition flavors, festival sponsorships, travel campaigns, and product names that seem designed to make us feel warmer before we even open our...
May 29, 2026
Published As artificial intelligence (AI) reshapes legal workflows across the profession, trademark practice stands out as a clear example of how AI can transform day-to-day legal work, from clearance searches to global portfolio monitoring. With over 85 million...
Apr 27, 2026
Published Not long ago, platform liability for trademark infringement was a minor concern. The major e-commerce marketplaces had successfully positioned themselves as neutral entities, and brand owners had accepted a world of takedown notices. Now the passive...
Apr 24, 2026
Published For trademark practitioners, the operational demands of modern brand protection are outgrowing the workflows most firms and corporate legal departments built even five years ago. The volume issue is not abstract. Watch reports run into the thousands....
Apr 2, 2026
Published For much of trademark history, protecting a brand followed a relatively predictable path. Choose a name. Clear it. File an application. Register the mark. And maybe you get that website you always wanted. That model worked reasonably well in a world where...
