What Pat Riley’s THREE-PEAT teaches about strategic branding

What Pat Riley’s THREE-PEAT teaches about strategic branding

Published Despite the Kansas City Chiefs’ loss in this week’s Super Bowl, Pat Riley was hopeful of gaining a historic third consecutive Super Bowl victory. The NBA legend and Miami Heat president has held the trademark for THREE-PEAT since his days...
From function to fashion: Birkenstock’s copyright pursuit

From function to fashion: Birkenstock’s copyright pursuit

Published Will the German Federal Court of Justice find the substance of Birkenstocks has transubstantiated from functional orthopedics to works of art while their accidents remain unchanged? The iconic sandal manufacturer hopes so. Birkenstock is fighting a new wave...
Brewing confusion: the Zicaffe v. Zacaffe trademark dispute

Brewing confusion: the Zicaffe v. Zacaffe trademark dispute

Published The global trademark landscape frequently encounters disputes when iconic brands expand into new markets. The recent filing of the ZACAFFE trademark by fashion retailer ZARA highlights the challenges of diversification into unrelated industries. The case has...

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