Rotating Image Link
Clarivate Trademark Filing Trends 2026
Published January 15, 2026

In 2025, the European Union Intellectual Property Office (EUIPO) received 327,735 new applications for EU trademarks and EU designs. It is the highest annual number of intellectual property (IP) applications since the Office began accepting filings in 1996.

Overall, it represents a 7.8% increase compared to 2024, surpassing the previous record set in 2021 (313,928 applications received).

Trademarks drive overall growth

European Union trademarks (EUTMs) accounted for the largest share of applications in 2025. The EUIPO received 196,886 EUTM applications, an increase of 9.1% compared to 2024.

Applicants based in EU Member States drove this growth, with filings rising by 9.4%. The 27 EU countries together accounted for over 57.5% of all EUTM applications received. Germany (12.7%), Italy (6.9%), and Spain (6.4%) were the most active countries.

Outside of the EU, applications from China also continued to increase, growing by 13.3% (accounting for almost 16% of all EUTMs). The USA (9%) and the UK (4.2%) complete the top three.

Regarding products and services, ‘advertising and business management,’ ‘electrical apparatus,’ and ‘technological services’ are among the main ones requested. Followed by ‘education and sporting activities’ and ‘clothing and footwear.’

Together, these trends confirm the continued relevance of the EUTM system for businesses operating both within and beyond the European Union.

Design filings reach new highs

Demand for EU designs (EUDs) also increased in 2025. The EUIPO received 130,849 design applications, marking a 6% rise and the second consecutive year of record-breaking figures.

For the first time, applications from outside the EU accounted for the majority of design filings, representing 52% of all EUD applications.

China emerged as the leading source country in 2025, with filings increasing by 18.4% (accounting for 29.9% of all EUD applications received), followed by the United Kingdom (+17.8%) and the United States (+8.4%). These figures underline the growing international importance of the EU design system.

Within the EU, filings were led by Germany (13.4%), followed by Italy (10.5%), Poland (4.2%), France (4%), and Spain (3.4%).

New competence for craft and industrial geographical indications

In December 2025, the EUIPO began accepting applications for craft and industrial geographical indications (CIGIs), marking a significant expansion of the Office’s mandate.

Within the first weeks of operation, the EUIPO received 45 CIGI applications, with stones, minerals, and textiles as the main products represented.

The new system aims to support local value creation and strengthen competitiveness in regions across the European Union.

Looking ahead

These results provide a strong starting point for the second year of the EUIPO Strategic Plan 2030.

Sustained growth in filings shows that businesses, innovators, and creators worldwide continue to invest in protection through the European Union’s IP system.

The record figures recorded in 2025 confirm confidence in the EUIPO and its role in supporting a modern, resilient, and inclusive European innovation ecosystem.

𝘋𝘪𝘴𝘤𝘭𝘢𝘪𝘮𝘦𝘳: 𝘛𝘩𝘦𝘴𝘦 𝘧𝘪𝘨𝘶𝘳𝘦𝘴 𝘢𝘳𝘦 𝘱𝘳𝘰𝘷𝘪𝘴𝘪𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘵𝘰 𝘧𝘪𝘯𝘢𝘭 𝘤𝘰𝘯𝘧𝘪𝘳𝘮𝘢𝘵𝘪𝘰𝘯.

You may also like…

Contact us to write for out Newsletter

Subscribe To Our Newsletter

Our weekly newsletter is exclusively based on trademarks, instead of a generic IP newsletter! We also will be including a selection of the top articles from The Trademark Lawyermagazine. Please enter your details below to be included in our mailing list.

You have Successfully Subscribed!