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Clarivate Trademark Filing Trends 2026
100% THAT BITCH is 100% a Trademark

100% THAT BITCH is 100% a Trademark

Nearly four years after first filing applications to register 100% THAT BITCH as a trademark for use in connection with clothing, Lizzo has won approval from the Trademark Trial and Appeal Board (TTAB) for her applications to proceed to publication.  While the journey...
Mochi do about goods – unpacking a common trademark myth

Mochi do about goods – unpacking a common trademark myth

There are several dangerous myths circulating about trademarks and how they work. One of the myths I encounter most often relates to likelihood of confusion analysis. Trademark owners, especially small business owners, commonly believe that if their products or...

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